Comparisons
Seller Report Software for Real Estate Listings: What It Is and How to Choose (2026)
The tools that produce a seller report for an active listing, what each one actually reports, what they cost, and how to pick one. Beacon is ours; the others are described from their own documentation.
TL;DR: "Seller report software" covers four different things: traffic counters, agent-activity journals, brokerage client dashboards, and automated listing reports. They answer different seller questions and cost different amounts. Decide what your sellers actually ask, then match the tool. Beacon is our product and is included below on the same terms as everyone else; every claim about another tool comes from that tool's own documentation, with sources at the end.
What a seller report is for
A seller report is the written update a listing agent sends a home seller during the listing, usually weekly. It exists so the seller never has to ask "any news?" and so the agent gets credit for work the seller would otherwise never see. The full guide is here: What is a seller report?
Five questions a seller asks in the first month, in the order they ask them:
- Is anyone seeing my house? (portal and social views)
- Who came through and what did they say? (showings and feedback)
- What are the houses like mine doing? (comps and price changes)
- What are you doing about it? (marketing activity)
- What do you recommend? (the written summary)
A tool earns the name "seller report" when it can answer most of the five without the agent assembling it by hand. Score any option against that list before you look at price.
The options, by what they actually do
Traffic counters: ListTrac
ListTrac aggregates listing views, visitors, inquiries, saves, and shares from portals, MLS systems, and IDX sites where its tracking code is installed, and emails the seller a 30-day summary each Monday, on some MLSs weekly, biweekly, or monthly. It is included by Stellar, Bright, OneKey, Miami, SmartMLS, Canopy, and many other MLSs; direct pricing runs $9.99 to $29.99 a month where it is sold. It answers question one. Its documentation does not cover showings, feedback, open houses, or the agent's marketing activity, and its own MLS partners note that coverage depends on which website vendors have added the code. Full comparison: ListTrac alternative
Portal stat emails: Zillow and brokerage traffic reports
Free, automatic, and sustainable forever. They answer question one for a single site and look exactly like what they are: a forwarded system email. Better than silence, and most sellers can tell nobody wrote it.
Agent-activity journals: Rayse
Rayse shows a client a timeline of what their agent did, captured through the agent's portal, a voice and text AI assistant, calendar sync, and a location-tracking mobile app. It launched buyer-first in October 2024 and added seller-side features in July 2025. It is wholesaled to brokerages and MLSs with no public price list, and roughly ten MLSs (CRMLS, Stellar, OneKey, Heartland, and others) include it free. It answers question four well, if the agent logs. Its Help Center describes updating showings manually, and no showing service is named as an integration. Full comparison: Rayse alternative
Brokerage client dashboards: Compass One
Compass One, launched February 2025, gives Compass clients a timeline, documents, task list, team contacts, and engagement metrics for their listing, with engagement drawn from Compass.com. Compass reported 35% of its Q2 2026 closings running through it. It is available to Compass agents and their clients only. If you are at Compass you already have it; if you are not, it is not an option, and its published metrics do not name Zillow, Realtor.com, social, or showing data.
Valuation drips: Cloud CMA Homebeat
Homebeat sends a homeowner an automated, updating CMA on a schedule from monthly to annually, from an address and an email. It is built for past clients and farming, not for the weekly update on an active listing, and it is included with a Cloud CMA subscription. Useful before and after a listing; not a seller report during one.
Automated listing reports: North Reports and Beacon
North Reports generates an AI seller report from a pasted listing URL or address, with Zillow and Realtor.com views pulled in for the trailing 30 days, other portal totals entered by hand, social posts added by URL, showings entered or synced from ShowingTime, and a ZIP-level market pulse; it publishes to a shareable link the agent emails through a connected Gmail account. Plans run $67 a month for 3 active reports to $249 for 40, 14-day trial, unlimited team members, plus a CMA tool, buyer reports, and a public API. Beacon builds the report from the listing address: photos, property details, portal views, comps, showings pulled from ShowingTime, Aligned Showings, and BrokerBay, social posts matched to the listing from Instagram, YouTube, and Facebook, behind-the-scenes tasks, and an AI-written summary with the seller email drafted. It refreshes weekly and ships as a link or PDF under your brand, with unlimited team members and admins per account. Beacon is $99 a month for up to 5 active listings, $149 for 10, $199 for 15, $249 for 25, price locked 12 months, free 7-day trial. Beacon vs. North Reports
Build it yourself
Canva, ChatGPT, a spreadsheet, and ninety minutes per listing per week. The output can be excellent. The math fails around listing three, which is why hand-built reporting has a recognizable pattern: strong week one, silence by week four. Software vs. DIY
Side by side
| Views | Showings and feedback | Comps and price changes | Your marketing work | Written summary | Team model | Cost | Needs MLS | |
|---|---|---|---|---|---|---|---|---|
| ListTrac | Yes | No | Benchmark vs. nearby comps | No | No | Per MLS or office | Free via MLS; $9.99 to $29.99 direct | Yes |
| Portal stat emails | One site | No | No | No | No | n/a | Free | No |
| Rayse | Not published | Manual | Not published | Yes, if logged | Weekly summary (buyers) | Brokerage or MLS license | Free via some MLSs; no public price | Usually |
| Compass One | Compass.com | Not published | Market data | Timeline | Not published | Compass agents only | Free to Compass clients | Compass only |
| Homebeat | No | No | Automated CMA | No | No | Per agent | With Cloud CMA | Yes |
| North Reports | Zillow and Realtor.com automatic; others typed in | Manual, or ShowingTime via a contact email | Comps map plus ZIP market pulse | Social posts by URL, tasks | AI summary, email via your Gmail | Unlimited members | $67 (3 reports) to $249 (40) | No |
| Beacon | Portals plus social matched to the listing | Automatic from three showing services | Comps plus Beacon Events alerts | Tasks, Playbooks, social | AI-written, email drafted | Unlimited members and admins | $99 (5 listings) to $249 (25) | No |
Blank or "not published" means the vendor's public documentation does not say. We have not guessed.
How to choose
- Your MLS includes ListTrac or Rayse and your sellers are happy. Keep it. Free and used beats paid and ignored.
- You are at Compass. Use Compass One; nothing else will integrate with your brokerage stack the same way.
- Sellers ask about showings, feedback, and comps, and you carry more than a couple of listings. You need an automated listing report. Beacon or North Reports; compare them on showing integrations, social matching, and team pricing.
- You want to stay in touch with past clients between listings. Homebeat or a similar CMA drip, alongside whatever you use during the listing.
- One listing at a time and you enjoy the craft. Build it yourself, on a calendar block you will not skip.
Where Beacon falls short
Beacon is seller-side only. It is not a CMA or pricing tool. It does not send the report by itself yet; the report refreshes weekly and drafts the email, and a person clicks send. Auto-send, auto-added listings, and MLS comps were announced on our August 2026 live session and have not shipped. It is not free, and it will not be. If your deciding feature is on that list, this page should have saved you a trial.
Sources
ListTrac: listtrac.com, the ListTrac product reference published by the Central Panhandle Association of REALTORS, Canopy MLS and Stellar MLS support pages, Miami REALTORS and GAAR product pages, WAV Group (February 2026). Rayse: rayse.com and its Help Center, CRMLS and Stellar MLS product pages, HousingWire and Inman coverage 2024 to 2026, the Apple App Store. Compass One: Compass press releases (February 2025, November 2025, May and August 2026), one.compass.com, Inman and HousingWire. Homebeat: Lone Wolf's Cloud Agent Suite page and Bright MLS help articles. North Reports: northreports.com (rendered homepage and pricing), its public demo report, and docs.northreports.com. All checked September 23, 2026. Beacon claims: buildyourbeacon.com and our own product documentation. Corrections: sales@buildyourbeacon.com.
Frequently asked questions
What is seller report software?
Software that produces the recurring update a listing agent sends a home seller during the listing: portal views, showings and feedback, comparable sales and price changes, the agent's marketing activity, and a written summary. It replaces the report an agent or coordinator would otherwise assemble by hand from the MLS, Zillow, a showing service, and a design tool.
What should a seller report for an active listing include?
Five things: where the listing was seen and how many times, who showed it and what they said, what comparable homes did this week, what the agent did to market it, and a written summary with a recommendation. Tools that cover only one of the five are traffic reports, not seller reports.
How much does seller report software cost?
It ranges from free to a few hundred dollars a month. ListTrac and Rayse are often included by an MLS. Compass One is free to Compass clients and unavailable to anyone else. Beacon is $99 a month for up to 5 active listings, $149 for 10, $199 for 15, and $249 for 25, with unlimited team members and a free 7-day trial.
Do I need MLS access for seller report software?
For ListTrac, Rayse, and Homebeat, the product usually arrives through the MLS or depends on MLS data. Beacon builds the report from the listing address and does not require an MLS connection.