Comparisons
Rayse Alternative for Listing Agents: Beacon vs. Rayse (2026)
Rayse asks the agent to log the work. Beacon builds the seller report from the listing address. An honest comparison for listing agents and teams deciding between the two.
TL;DR: Rayse is an agent-value journal. It shows a client a timeline of what their agent did, and it is strongest on the buyer side, where it started. The catch is the input: the value shows up only if the agent logs it, dictates it, or syncs it. Beacon is a seller report that builds itself from the listing address, including showings and social reach, then writes the weekly email. Choose Rayse if your MLS includes it and you work mostly with buyers. Choose Beacon if you run listings and want the report to exist whether or not anyone remembered to log anything.
Why listing agents go looking for a Rayse alternative
Three reasons come up, and all three trace to public sources rather than our opinion.
The agent has to feed it. Rayse captures activity through its agent portal, an AI assistant called RAE that you talk or text to, calendar syncing for Gmail and Microsoft 365, and a mobile app that tracks mileage and time by location. Its Help Center still carries articles titled "Documenting Activities in the Journey" and "How to Manually Update Showings". App Store reviewers put it more bluntly: "requires manual entry when it promises to streamline" (April 2025) and "manual entry of everything" (August 2025). The app holds a 2.3 out of 5 rating on seven reviews as of September 2026.
It was built for buyers first. Rayse launched in October 2024 around the buyer presentation, tour tracking, and offer comparison. Inman's February 2025 review named the buyer-only focus as its main concern. Seller-side features arrived in July 2025 as "marketing, offers, and updates." No published page describes what a seller's weekly view contains or how often it refreshes.
Availability depends on your MLS. Rayse has no public price list. It is wholesaled to brokerages and MLSs, and roughly ten MLSs now include it free. If yours does not, you are negotiating through your broker.
What Rayse does well
Fairness first. If your MLS includes Rayse, the price is zero, and that matters. Its buyer-side presentation, with a breakdown of the agent's hours and commission, answers a question Beacon does not touch. The RAE assistant and location tracking are real attempts to cut the logging burden. And it covers a lot of agents: Rayse reported five MLSs covering more than 139,000 agents by July 2025, with OneKey, Heartland, SFAR, and Momentum added since.
What Beacon is
Beacon is the automated seller report that shows sellers everything you are doing to sell their home, built from the listing address, no MLS required. Type the address, click create, and the report exists: photos and property details, portal views, comps, showings, your social posts, and an AI-written summary. It refreshes weekly, drafts the seller email for you, and ships as a link or PDF under your brand. Showing confirmations and feedback from ShowingTime, Aligned Showings, and BrokerBay flow in through a unique inbox address. Posts you make about the listing on Instagram, YouTube, and Facebook match to it automatically.
It is seller-side only, priced by active listings ($99 a month for up to 5, $149 for 10, $199 for 15, $249 for 25), with unlimited team members and admins, a 12-month price lock, and a free 7-day trial.
Side by side
| Rayse | Beacon | |
|---|---|---|
| Built for | Buyers first; sellers since July 2025 | Listing agents and teams |
| Where the data comes from | Agent logs, RAE voice/text, calendar sync, location tracking | The listing address: portal views, comps, showings, social posts |
| Showings and feedback | Manual update per Help Center; no showing service named | ShowingTime, Aligned Showings, BrokerBay, automatic |
| Social reach on the listing | Not published | Instagram, YouTube, Facebook posts matched to the listing |
| Comps and market movement | Not published | Comps in every report; Beacon Events flags comp price cuts |
| Seller sentiment | Shared notes | Seller Pulse, a 3-click survey with a worried-seller dashboard |
| The weekly email | Not published for sellers | Written for you, you approve and send |
| Team model | Brokerage or MLS license | Unlimited members and admins per account |
| Price | No public list; free through some MLSs | $99 to $249 a month by active listings, 7-day free trial |
| MLS required | Distributed through MLSs | No |
The differences that matter
Who does the work. This is the whole comparison. Rayse's model is a journal: the client sees what the agent put in. Beacon's model is a report: the client sees what the listing did, plus what you did, pulled in rather than typed in. An agent who logs faithfully gets a good Rayse timeline. An agent who is busy on a Tuesday still gets a complete Beacon report.
Seller or buyer. If half your business is buyers, Rayse covers a side Beacon ignores on purpose. If you run a listing pipeline, the seller's question is different: is anyone seeing my house, who came through, what did they say, and what changed around us this week. That is the report Beacon builds.
Showings. Rayse's Help Center describes updating showings by hand. Beacon reads the confirmation and feedback emails from the three big showing services and puts them in the report. On a listing with four showings a week, that is the section the seller reads first.
Price. Beacon is not free and does not try to be. Rayse through your MLS costs nothing. What you are paying Beacon for is the assembly: the report exists on every listing, every week, without a coordinator building it.
Who should stay with Rayse
- Your MLS includes it and you would pay nothing to keep it.
- Most of your transactions are buyer-side, and the hours-and-value presentation helps you win buyer agreements.
- You or your assistant already log activity daily and like the timeline format.
Who should switch to Beacon
- You carry active listings and want the seller update to go out whether or not anyone logged anything.
- Your sellers ask "is anyone seeing it?" and you want portal views, showings, and social reach in one place.
- You run a team where one coordinator sends reports for agents who will never log in.
- Your MLS does not offer Rayse, and your broker is not going to buy it for you.
What Beacon does not do
Beacon is not a CMA or pricing tool. It is not a buyer-side product. It does not yet auto-send: the report refreshes weekly and drafts the email, and you or your coordinator send it with one click. Auto-send and MLS comps are on the roadmap, announced on our August 2026 live session, and not shipped. If any of those are the deciding feature, wait for them or pick something else.
Switching from Rayse
There is nothing to migrate. Beacon does not import a journal; it builds from the address. The switch looks like this:
- Start the free trial and create a Beacon for one active listing. The report exists in about a minute.
- Forward your showing-service emails to the listing's inbox address so showings and feedback appear automatically.
- Connect your social accounts once; posts about the listing match to it from then on.
- Add your team members and admins at no extra cost. Your coordinator can send every report from one login.
- Send the first weekly report. The email is already drafted.
Jennifer Vaughan of Dwell Real Estate has run her $2.995M lakefront listing in Greensboro, Georgia through Beacon for nine months; the report has tracked 5,404 views on that one listing, 5,068 of them from its YouTube video. (Beacon case study, August 2026.)
Sources
Rayse claims on this page come from rayse.com and its Help Center, the CRMLS and Stellar MLS product pages, Rayse's own partnership posts, HousingWire and Inman coverage (September 2024 through May 2026), and the Apple App Store listing for Rayse Assistant, all checked September 23, 2026. Rayse publishes no pricing, no seller-side cadence, and no current agent count; we have not filled those gaps. Corrections: sales@buildyourbeacon.com.
Frequently asked questions
What is the best Rayse alternative for listing agents?
For listing agents who want the seller report built for them, Beacon is the closest alternative. It builds a weekly seller report from the listing address (portal views, showings, comps, social posts, tasks) instead of relying on the agent to log activities. Rayse remains the better fit for buyer-side transparency and for agents whose MLS includes it at no cost.
Is Rayse free?
Rayse publishes no price list. It is sold to brokerages and MLSs, and several MLSs (CRMLS, Stellar, OneKey, Heartland, MLS Now, IRES, realMLS, SFAR, Momentum) include it as a member benefit. If your MLS is not on that list, availability and cost depend on your brokerage.
Does Rayse work for sellers or only buyers?
Rayse launched buyer-first in October 2024 and added seller-side features in July 2025. Its published material still centers on buyer presentations, tour tracking, and offer comparison. Beacon is seller-side only.
How is Beacon different from Rayse?
The data source. Rayse shows clients what the agent logs, dictates to its AI assistant, or syncs from a calendar. Beacon pulls the listing's portal views, showing confirmations and feedback, comps, and social posts from the listing address and writes the weekly summary. Beacon costs $99 to $249 a month by active listings; Rayse is often bundled by an MLS.