I already get ListTrac free through my MLS. Why would I pay for Beacon?

ListTrac shows where your listing was viewed online. That is useful, but it is only one section of a complete seller report. Beacon covers all five: portal views, showings and feedback, market movement and comps, your marketing activity, and an AI-written summary. It also includes your Agent Portfolio for listing presentations. ListTrac has no showing data, no comps, no social metrics, no AI insights, and no portfolio tool.

What if my MLS does not offer ListTrac?

Beacon works for any agent in any market nationwide with no MLS participation required. You sign up, enter a listing address, and your first report is ready in under five minutes. ListTrac only works if your MLS has a partnership with them, and many MLSs do not.

Does Beacon replace ListTrac?

They serve different purposes. ListTrac tracks where listings appear across MLS-connected sites. Beacon is your complete seller communication platform. Many agents use both: ListTrac runs in the background for raw MLS portal data while Beacon is what they actually share with sellers. That said, most agents find Beacon covers everything their sellers care about.

How long does it take to set up Beacon?

Your first report takes under five minutes. Enter a listing address and Beacon automatically pulls market data, comps, and creates your AI-powered report. Most agents spend less than ten minutes per listing per week on ongoing updates.

Is $99 per month worth it compared to a free tool?

Beacon estimates agents save 4,900 collective hours of manual report assembly across 7,000 listings. At five active listings, that is over thirteen hours a month reclaimed. But the real ROI is listings kept because your sellers feel informed, and listings won because your Portfolio proves your value before you walk in the door. One extra listing more than pays for a full year of Beacon.

Beacon vs. ListTrac: Full Feature Comparison (2026) | Beacon

Beacon vs. ListTrac: a complete side-by-side comparison of features, pricing, and use cases. Discover which seller report tool is right for your real estate business.

Feature-by-feature comparison of Beacon and ListTrac seller report tools. Beacon is the full seller communication platform: AI-powered reports, showings, comps, social metrics, agent portfolio. ListTrac tracks MLS-connected portal views only, is free through MLS, but requires MLS participation and has no showing data, AI insights, or portfolio. Beacon works in any market nationwide with no MLS dependency, from $99/mo with a 7-day free trial.