Why a Utah listing agent spends $5,000 on the listing video most agents spend $300 on
TL;DR: Paige Steckling spends about $5,000 on the listing video most agents spend $300 on (Real Estate Legends, Apple, Aug 18, 2026). Last year she did over $67 million with zero cold calls and zero Zillow ads. Put the money on the house so the next seller has already watched the work.
Your seller, at the table: "The other agent will list us cheaper and still put it on Zillow."
That is the cheaper pitch.
Paige's answer is not a cheaper commission. It is the video.
Why does a Utah agent spend $5,000 on a listing video most agents spend $300 on?
Paige Steckling spends about $5,000 on the listing video most agents spend $300 on so the money sits on the client's house, not on buying leads (Real Estate Legends, Apple, Aug 18, 2026).
She is a Utah listing agent. Thirteen years in. Over 100,000 followers.
Andrew Bayon, recapping the same chapter, puts the follower split at about 100,000, half in Utah and half other agents.
She still walks in against four other top agents.
She collapsed two budgets into one. Money on the client's house. Not on buying leads.
Last year she did over $67 million. That is 2025 volume, not a 2026 figure.
Zero cold calls. Zero Zillow ads.
What is $5,000 vs $300 actually buying?
A $5,000 listing video is seller proof the next appointment already watched. A $300 video is usually a clip you promise after they sign.
Bayon's recap of the same chapter puts the typical spend at $300 to $500. Paige spends about $5,000.
| Most agents | Paige Steckling | |
|---|---|---|
| Listing video | about $300 ($300-$500 in Bayon's recap) | about $5,000 |
| Lead buy | cold calls, Zillow ads | none |
| Last-year volume | not the comparison | over $67 million (2025) |
| Appointment | cheaper + Zillow | video already exists |
The video is not a commercial for the agent. It is proof for the seller.
You still have to win the listing. Four other top agents are in the room. The video is what they cannot cheap-copy onto the portal.
What do you say when the other agent will list cheaper and still put it on Zillow?
You say: Watch this. Paige in Utah puts about $5,000 into the listing video most agents spend $300 on. Last year she did over $67 million with no cold calls and no Zillow ads. This is not a commercial. This is what your next seller already watched before they sat down with her.
Then you show the video. You do not describe the video.
If the other agent is cheaper because they skipped the house, that is the appointment. Name it.
Frequently asked questions
Why does a Utah listing agent spend $5,000 on the listing video most agents spend $300 on?
Paige Steckling spends about $5,000 on the listing video most agents spend $300 on so the money sits on the client's house, not on buying leads (Real Estate Legends, Apple, Aug 18, 2026). Andrew Bayon's recap of the same chapter puts the typical spend at $300 to $500. The next seller has already watched the work.
How much volume did Paige Steckling do without cold calls or Zillow ads?
Paige Steckling did over $67 million last year with zero cold calls and zero Zillow ads (Real Estate Legends, Apple, Aug 18, 2026). That figure is 2025 volume.
Does a $5,000 listing video mean she never competes on price?
No. A $5,000 listing video does not mean Paige Steckling never competes on price. She still walks into listing appointments against four other top agents (Bayon recap of the Real Estate Legends chapter). The video is seller proof, not a promise that nobody else is in the room.
Is the listing video a commercial for the agent or proof for the seller?
The listing video is seller proof, not a commercial you shoot after they sign. Paige collapsed two budgets into one: money on the client's house, not on buying leads (Real Estate Legends, Apple, Aug 18, 2026). The next seller already watched it before they sat down.
Source: $67M Instagram Realtor: How to make listing videos that actually work, Real Estate Legends (Apple, Aug 18, 2026). Supporting: Andrew Bayon.